The HandCranked Games (HCG) Studio is developing multiple unannounced titles, both internally and with external partners. This studio will focus on games that bring social networking innovations to their respective genres. Other areas of focus for this studio are as follows:

• Introduce new ways for users to migrate between games online, enhancing the way they experience the internet
• Explore new business models such as those seen in Asian markets to create new revenue streams while providing more choices for consumers
• Extend gaming experiences beyond the core PC or console gameplay to appeal to the lifestyles of both casual online consumers and hardcore gamers